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沟通:Air Liquide选举广告商的广告商,并在Top / Com Grands Prix 2018年赢得3次奖项
“液化空气正在转变,它显示”。。。不过,一年后!在2018年3月8日于巴黎举行的2018年TOP/COM大奖赛上,液化空气集团通信团队为支持集团转型所做的工作多次获奖。该集团已因其“空中液体转型”活动当选本行业年度广告主,并因其新的视觉形象获得了“设计大奖”(Grand Prix du Design,Grand Prix是各类别中最高的TOP/COM奖项)。液化空气公司还因其提供收购Airgas幕后场景的影片以及2017年股东指南而获奖。这标志着液化空气首次因其通信成就在同一年获得4个奖项,其中包括3个TOP/COM大奖赛。必威体育网址视讯平台
收购of Airgas, completed in May 2016, and the launch of the corporate programNeos 2016-2020期间标志着空气液化史上的新一步。本集团今日占65,000名员工,并为全球有超过350万客户和患者提供缩减,并已扩大并进入其发展和增长的新阶段。为了体现这种转变,空气液化的变化视觉识别2017年,具有新的标识,自公司建于116年前以来的五分之一。
The work of the Air Liquide Communications teams in connection with this transformation of the Group was recognized through the following 4 awards:
- 液化空气被授予“Advertiser of the Year”prize in its sector for its#AirLiquideistransformingcommunications campaign.
- 新的视觉识别of the Group wins the“Design Grand Prize” (GRAND PRIX du Design)。
- 这个电影大故事,它提供了一个幕后看待气液收购的景点胜利胜利顶/米 - 金在里面数字/多媒体类别
- Air Liquide’sShareholder’s Guide在连续第三年的奖励中得到了奖励Corporate Publications Category, this year with aTop/Com - SILVERaward.
“These prizes recognize our consistent and bold communications campaign in support of the Group’s transformation strategy. For the first time, our creative work is being singled out for recognition in different categories: design, publications, digital and ad campaign. Congratulations to our teams and to the design and communications agencies that worked with us on these projects,”commented Anne Bardot, VP, Group Communications.
are the awards that the TOP/COM GROUP hands out to the year’s best communications achievements awarded by juries of communications professionals who work in marketing, communications, and HR, and by experts, from among more than 800 submissions to the contest each year.顶/群集团建于1984年,是由专业人士组成的通信天文台。